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Irdia is a jewelry house founded in 2010 in Maracaibo, Venezuela, by designer Irdia Martínez. 

Each piece is handcrafted — carved, cast, set, and polished by hand — in gold or silver, combining minimalist aesthetics with a strong symbolic language. Love, in all its forms, is at the heart of Irdia’s creations, often expressed through meaningful motifs.

I've been working with Irdia since years now, having the opportunity to develop brand campaigns and seasonal assets: Christmas, Mother's day, amongst others. 

Mother's day campaign, 2025

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Drawing's by Irdia's daughter

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Reel animations using Irdia's daughter drawings, supplementary typography drawn and scanned

Christmas 2024

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Bag design and hand drawings by myself

Advent calendar pattern design

Valentine's day Campaign, 2026

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Target design in vector, ready to print

Campaign video

AI and manual intervention

Campaign images / stills

Real photos, AI and manual intervention

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Newsletter designs

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Vernissage invitations

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