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Irdia is a jewelry house founded in 2010 in Maracaibo, Venezuela, by designer Irdia Martínez. 

Each piece is handcrafted — carved, cast, set, and polished by hand — in gold or silver, combining minimalist aesthetics with a strong symbolic language. Love, in all its forms, is at the heart of Irdia’s creations, often expressed through meaningful motifs.

I've been working with Irdia since years now, having the opportunity to develop brand campaigns and seasonal assets: Christmas, Mother's day, amongst others. 

Mother's day campaign, 2025

IRDIA Bolsa.jpg

Drawing's by Irdia's daughter

Mama e hija.jpg

Reel animations using Irdia's daughter drawings, supplementary typography drawn and scanned

Christmas 2024

Mockup bolsa navidad 2024_12.jpg

Bag design and hand drawings by myself

Advent calendar pattern design

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